Pathfinders - Marketing
Items remaining to be added to the database
- Marketing for Dummies by Alexander Hiam (Research Topics Carrel, 28 day loan, HF5415.13 .H468 2004)
- Advertising for Dummies by Gary Dahl (Research Topics Carrel, 28 day loan, HF5823 .D24 2001)
- Born to Buy by Juliet Schor (HF5415.33.U6 S355 2005)
- The Erotic History of Advertising by Tom Reichert (HF5827.85 .R45 2003)
Note: in the WCC Library, try browsing the HF5400 and HF5800 sections in either the Main or the Reference collections.
ebrary
- Brand royalty : how the world’s top 100 brands thrive and survive by Matt Haig
- The future of advertising : new media, new clients, new consumers in the post-television age by Joe Cappo
- Marketing without advertising by Michael Phillips
- The 30-second storyteller the art and business of directing commercials by Thomas Richter
webpages
- Advertising Age International
- Advertising and Marketing Review
- Adweek Asia
- Adweek Online
- American Demographics
- American Marketing Association
- Catalog Age Weekly
- Direct
- DMNews.com
- Elrick and Lavidge Marketing Today
- Forecast
- INSIDE 1 to 1
- Kid Screen
- Marketing Competence
- Marketing Online
- Marketing Science
- Marketing Tools
- Musings
- New Magazine
- Pool
- Potentials
- Promo
- Quirk's Marketing Research Review
- Response
- Reveries.com
- Sales and Field Force Automation Online
- Sales and Marketing Management
- Strategy
- Selling Power
- The Weekly Guerilla
- Top Seller Ezine
videos
- How to Get Ahead in Advertising (DVD)
- Thank You For Smoking (DVD)
- The Merchants of Cool (DVD)
Advertising to Minors
- Preventing childhood obesity : health in the balance by the Committee on Prevention of Obesity in Children and Youth (RJ399.C6 I575 2005)